Twitter has been one of my priorities for a few days now, and I’ve been trying to get some results since the BuySellAds tactic didn’t really work on it. Knowing that a really important thing is to get the right people to follow you I had a hasty idea and tried it immediately with a huge success!
I hope you will agree with me on this, because this is really my goal: I try to write quality and unique articles, that you won’t read anywhere else. My main area is marketing and website design, because our company reaches out to people who need this the most. But aside this we try to get a little personal touch to the blog and write about some actual stuff we are into, for example traveling and gaming, some interesting findings, and so on. Well, I’m into 3D graphics, and our site also offers 3D services, so I’m kind of into this world.
A few weeks ago I decided on doing interviews! Being a relatively small site I can’t get famous people to give me a special interview, but I can find young and not yet famous, but really-really talented people, and hope that they will give me an interview. This is good for them and good for me also, so it’s a win-win situation. I usually browse through on DeviantArt for some inspiration, so one day I found the works of Henning Sanden, and asked him, if he’d like to be interviewed. And he said yes!
So after the interview, I knew that I had something special on my blog. Henning is a great guy, he is talented, and his images look great. So one night I thought about tweeting again about his work, and the interview with him, mentioning that he is a great Zbrush artist. After this I searched for pixologic (they make Zbrush), and simply followed them, adding a few other important and big sites in my follow list, who work with 3D and if they look at me, the first thing they’ll notice will be the interview with the Zbrush artist.
So I went to sleep and when I woke up I had a huge number of visitors! Already in the morning I had double the amount of my previous record, which I achieved only with payed StumbleUpon advertising! So this was really great. But what happened? Well, I experienced the real power of the re-tweets, for the first time.
Well the thing is quite simple. I advertised on Twitter for money a week before. But I had a bad audience, and maybe the payed advertising made the audience of this account immune to its tweets. It had almost 30 thousand followers but I only had like 15 clicks. so you need to find the right audience which can be really hard, especially if you work with advertising most of the time. There isn’t a group labeled advertising fanatics. You just can’t find them, anybody can be interested. So what happened is that 30 thousand followers is nothing if a tweet is not targeted correctly. Here you can read about this phenomenon.
But with this particular case what happened is that I got retweeted three times! Or they just shared my link. And this is very important, because my link was in front of roughly 6 thousand people (a fifth of the previous number), but these people are 3D fanatics and they are really into this stuff! Even pixologic re-tweeted me, so you can see how a tweet about a Zbrush artist interview can generate this much traffic shared on a Twitter account that gathers people who work with Zbrush every day! They are interested in the work and workflow of other artists, and they understand it.
So my tweet was a huge success. And I’m starting to think that the blog is too broad to get regular readers.